Research consists in seeing what everyone else has seen,
but thinking what no one else has thought.
Determine the size of the potential market, its potential for growth and the share of market with competitors.
Measure satisfaction of existing customers with current product or service
Determine the tangible and intangible value of a given business, organisation or product brand, its perception by the public and the extent to which its reputation can have an impact on consumer or user behaviour
Determine the potential of a new brand or product to attract a strong customer or user base either by meeting a new need or by better meeting an existing one.
Determine the reach of current public relations and advertising strategies and measure their effectiveness.
Confirm the existence of a need currently unmet by existing products and services, measure its scope and the potential this represents for the launch of a new product or service.
Similar to a brand evaluation, approval ratings studies measure the general perception of a population with respect to individual leader or a group or organisation acting in an area of broad public interest.
Similar to brand and product testing, measure the interest in and support for a new policy or programme.
Measure the actual reach of different media to target audiences.
Measure the extent to which employees are engaged in their work and satisfied with existing working conditions.