Market Description & Market Share
Determine the size of the potential market, its potential for growth and the share of market with competitors.
Brand & Product Evaluation
Determine the tangible and intangible value of a given business, organisation or product brand, its perception by the public and the extent to which its reputation can have an impact on consumer or user behaviour
Brand & Product Testing
Determine the potential of a new brand or product to attract a strong customer or user base either by meeting a new need or by better meeting an existing one.
Determine the reach of current public relations and advertising strategies and measure their effectiveness.
Confirm the existence of a need currently unmet by existing products and services, measure its scope and the potential this represents for the launch of a new product or service.
Similar to a brand evaluation, approval ratings studies measure the general perception of a population with respect to individual leader or a group or organisation acting in an area of broad public interest.
Policy & Programme Testing
Similar to brand and product testing, measure the interest in and support for a new policy or programme.