Services

Consumer Engagement

Research

Measures the extent to which customers are interested and engaged with the product or service, with others using the product or service and directly with the supplier of the product or service.

Purpose

To maximize returning customers and to expand brand awareness and favourability through contact between customers (regular and online) and non-customers as well as through traditional marketing.

Scope/Range

Can include segmentation studies where there is a reason to believe that certain groups may be engaged differently with the product or service.